How to Sell Successful eBooks Online
If you haven’t already heard, Eben Pagan, the creator of “Double Your Dating” and the recently launched “GURUMasterminds” program is making waves online – right now. Eben is reaching out to aspiring entrepreneurs looking to build their very own internet marketing empires – (or looking to build additional income streams).
This blog post is designed to get you started with your very own eBook (either for your internet marketing business or as an additional income stream).
What’s the best way to describe an eBook? An eBook is an electronic version of a book that can be downloaded and read off a computer, a mobile phone or an electronic reader. In order to publish an eBook that sells, you should approach creating an information source that targets a specific audience within a niche market.
If you’re looking to create an online business with your website or blog, you have to think of additional streams that can generate business for you. Although a website or blog can generate business with the right marketing strategy, many of the most successful internet marketers utilize eBooks for more revenue; and for two reasons: 1st – they are not expensive to create. 2. If the information you’re selling aims to solve a specific problem for a specific audience, you can make a lot of money on an on-going basis. If done right, eBooks sell very well.
If this is something that you’re looking into, it’s very important to understand that approaching the eBook industry first entails finding the right information product to sell; an information product that’s geared to address the problems of a particular niche market with an audience that’s ready to buy a solution to a problem right now.
One of the biggest mistakes most people make when deciding on an information product to sell is that they encounter wanting to sell a new idea or a product or service that they think is interesting and that they are passionate about. This, in fact, is the wrong strategy to utilize if you want to create an eBook that sells. You see, niche markets aren’t found; they are discovered. Eben explains how he jumped from one product to the next and was successful with each one. When he offered seminar programs to his customers he often found niche markets within the niche market he was selling to, and after seeing that his specific audience was looking for a solution to a particular problem. He explains how the biggest concern he found his customers had was that they weren’t to balance the amount of tasks they had to get done with the amount of time they had available –time management became a good, sellable approach. So, Eben created another product launch called “Wake Up Productive” in which he explains that it’s possible for busy people to accumulate wealth by working smarter rather than harder.
So the first approach to creating an eBook business is by putting yourself where the money is. Remember what Gary Halbert always said: Find a starving crowd. What this entrails is conducting thorough market research. Conduct keyword research to determine the amount of people searching online for a particular niche. You can use things like Pixelfast Site, and Oveture Keyword Lookup Tool. Keyword Discovery and WordTracker are other more advanced tools for keyword research. Try to aim for a market that has at least 30,000-50,000 searches per month (as recommended by Andrew and Daryl, a successful internet marketing duo).
Based on the criteria you discover, find out additional things like:
- What kind of information out there already exists within your niche
- How many competing products and services are already out there
- How many PPC campaigns are currently running on the search phrases
As you can see market research is a good way to gain competitive intelligence. Know your market first and then find the best strategy to conquer it.
Another thing that Andrew and Daryl recommend is sending out surveys and asking a specific audience what it is they are looking for and what problems they need solutions to. This is what your eBook should ultimately entail – a solution to a hard pressing problem for a particular audience within a niche market.
Look out for the next article that will delve deeper into pay per click research for your eBook and include things like explanations to what Eben Pagan explains are two different types of information marketing approaches: Those that offer suggestions, and those that bring in the cash – solutions.
Cheers,
Anna @ Toronto
I could really improve my Adsense earning with the great hints in this article. I would love to read more about it, so I can finally make my living with adsense. I guess Online Marketing is really imporant.