How to Sell Successful eBooks Online; Final.
In Eben’s video blog, which discusses figuring out into which niche market one should enter in the pursuit of creating a successful online business, Eben exposes the three mega-niches – the three most powerful industries for information products online:
- Health
- Relationships
- Money
Eben urges that you shouldn’t sell yourself as an expert, instead focus on what the benefits for the customer are - what they care about most at the end of the day is what’s in it for them.
If you’ve ever heard of Jill Konrath’s book “Selling to Big Companies”, you may be familiar with what a value proposition is. A value proposition is designed to explain to your prospects what it is you are selling. However, instead of selling on how great your business is, the focus is on where you can help your prospect increase revenue or cut costs with quantitative data and statistical analysis.
As Eben explains, there are many sub-niches within each of the big three, but these are the ones that point toward the direction that could generates profits in today’s online market.
So if you want to focus on your passion when selling a particular product or service, you should still stick within the parameters that work.
Eben himself has built 10 successful companies all working within the relationship and money niches. “Double Your Dating” has been successful for close to 8 years now, while “GURUMastermind” is his current product launch that’s peaked interest and is currently spreading like wildfire.
Anna @ Toronto
