A Recap of Eben Pagan’s Latest Video – Stats. & Figures on the Information Marketing Industry
Eben Pagan is one of today’s most successful internet marketers with a total of $100 million dollars worth of sales made in the online information marketing industry after launching “Double Your Dating” 9 years ago with a single computer from his own bedroom and absolutely no knowledge about any basics about online business.
In his latest video, GuruMastermind Blueprint, Eben shares some very interesting stats that I thought I’d share with you aspiring internet marketers and business owners.
Facts (as told by Eben):
1. The Apple Store
What are people doing when they go to the apple store? They are buying iphones, ipads, ipods macbook pros and macbook computers.
What are they buying them for? They are buying them to watch videos, read eBooks and listen to audio programs.
Information is the future. Apple predicts that this year alone, it will make over $100 million in sales from ipods and iphones alone.
People are buying these products because ultimately what they want is to GET INFORMATION. (Just as they use Google).
2. You can’t make money in the past. Eben explains how early human civilizations were living to hunt for their next meal. Then civilization moved onto getting land. Then possessions, and now –information; people are looking for valuable information in the form of information products, and they are buying Apple products to learn this information.
Ebook sales grew 71% last year, overtaking audio books while fiction sales dropped by 15%.
9/10 people don’t even read eBooks yet, which means THERE’S A LOT OF POTENTIAL AND A BIG MARKET for selling information in the form of eBooks.
Eben outlines the difference between printed books and eBooks; you don’t have to print or publish a book or even send it to store. With an ebook all you have to do is upload it onto your computer, and purchasers will be buying nothing other than a computer file.
3. The formula for success:
Product + Marketing = A successful business
Both are necessary. You cannot have a business without marketing your products and you need a product that will sell (Niche Markets is what Eben talks about in his previous video).
Suggestions for Niche Markets
Self-help industry makes $13 billion a year and is growing yearly by 10%.
Personal/corporate coaching is a $100 billion dollar industry per year.
Information is becoming the new online learning industry making $27 billion dollars per year and expected to double in the next four.
Information is becoming the new currency. You can happily say goodbye to recession if you’re considering starting an online business.
Cheers!
Anna @ Toronto
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